Check out the latest publication of Advertising Age magazine that hit shelves across North America on June 13th, 2011. Graymatter President, Adam Armstrong took part in an in-depth interview with AdAge on the topic of what a post-embargo marketing environment in Cuba might look like. Drawing from his years of experience as a Marketing Manager and Consultant for Cuban brewer, Cerveceria Bucanero S.A., Adam shared insights and strategy on what approaches resonate with the unique Cuban market.
When the opportunity eventually presents itself for Western businesses to invest in the potential of the Cuba it will be important for them to understand the subtle differences required when tailoring their communications to this audience. The approaches that have historically worked in North America and Europe will not necessarily be applicable in this currently Communist state.
Click here to read the full Advertising Age article.