Defining a Personal Trainer


Graymatter recently developed the brand identity for Define Me personal training, a company founded by Michelle Pitman. Michelle needed a identity for her business that would be approachable and inviting for her target market, 20 - 45 year old females. The logo features an array of bright, complementary colours that are reflective of the warm personality of Michelle. It's symmetrical design is comprised of overlapping circular shapes and adjoining line work to create a very distinct and enchanting logo. The dual female faces is a nice tie in to the brand name and her philosophy of creating a balanced lifestyle using coaching and customized programming to assist you in making changes that will last a lifetime. Michelle offers In home or in studio 1:1 or semi-private personal training, providing customized and personalized plans tailored to your body type and your needs.