The Ontario Undergraduate Student Alliance advocates on behalf of the interests of over 145,000 professional and undergraduate, full-time and part-time university students at nine student associations across Ontario. The engaged the services of Graymatter to design a new brand identity for the organization as well as a new website. Beginning with the logo, Graymatter developed a wide range of creative solutions focused on the mandate of creating a logo that was friendly and approachable yet still professional.

The corresponding website design concepts featured bright visuals and imagery and conveyed pertinent news, event and blog information on the homepage.

The project manager at the time elected to go with her own direction for the logo and website. We’ll let you be the judge of whether she made the right decision.