Taking Centre Stage

The Central Group is has provided clients with innovative retail packaging, displays, fixtures, shopper environments, and B2B systems that deliver retail performance since 1985. They are a proven leader in retail activation and they needed a website that reflective this industry leading position. They turned to Graymatter to design and develop a new website on the Wordpress platform. Their new online presence features a clean and neatly organized image with subtle animations sprinkled throughout to add that touch of creative expression. It is a stylish site that has become a key tool in their marketing arsenal.

Conveying an Industry-Leading Position

After an in-depth planning and wireframes exercise, Graymatter designed the site with a unique landing area graphic that draws the viewer in and reflected their creativity and design capabilities. It begins with a sketch drawing of one of their more unique displays. It then transitions into a fully developed retail display while continuously rotating to show off all angles of the unit. The remainder of the site incorporates a mix of video, case studies, animations and point-of-difference communcation. The site is a good example of the attention to design detail that Graymatter approaches every project with - even the smallest details are mindfully developed and are very true to the initial design vision.

centralgrp.com

Conveying an Industry-Leading Position

After an in-depth planning and wireframes exercise, Graymatter designed the site with a unique landing area graphic that draws the viewer in and reflected their creativity and design capabilities. It begins with a sketch drawing of one of their more unique displays. It then transitions into a fully developed retail display while continuously rotating to show off all angles of the unit. The remainder of the site incorporates a mix of video, case studies, animations and point-of-difference communcation. The site is a good example of the attention to design detail that Graymatter approaches every project with - even the smallest details are mindfully developed and are very true to the initial design vision.

centralgrp.com

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