Dialing up the cute factor.

Baby Marvelous was a fun little branding project to develop an identity for a new retail establishment that would carry everything from kids clothing to toys to baby essentials. We embarked on a broad logo exploration that looked at all types of different icons and typefaces, all with a fun, light-hearted tone that would appeal to mom’s and new babies alike. The final logo features a cute little baby robot character that is super smart and maybe slightly nerdy to emphasize the point. The wordmark supports this position with curved, lowercase letters that are approachable and friendly.