TURNING A FASHION RETAILER INTO A FASHIONABLE RETAILER

Janan Boutique is a fashion retailer that sells high end outerwear, including leather & shearling coats. With three locations in the Greater Toronto Area, they needed a brand and commerce-based website that was reflective of their chic product offering.

Graymatter was first hired to develop the logo design, a clean and elegant wordmark that communicates style and sophistication. It was adapted to interior and exterior store signage before being utilized in the design of the business stationery (business cards and envelopes). Its simplicity reflects the precision and quality of the product offering.

E-commerce at its finest.

We then embarked on the design and development of their new website. The contemporary site showcases the stores seasonal offerings, utilizing quality product photography in a bold and impactful design. New trends and new arrivals are featured on the home page with a combination of brand messaging and full-bleed imagery. The shop pages feature a full product catalogue including the collections of men’s and women’s coats divided by brand. The site is mobile-friendly and all of the sites content can be updated through a CMS so that the client can manage the seasonal product changes and sale pricing. It is a stylish website that matches the quality of the retail experience and provides Janan the added dimension of an on-line store to bolster their sales.

jananboutique.com

E-commerce at its finest.

We then embarked on the design and development of their new website. The contemporary site showcases the stores seasonal offerings, utilizing quality product photography in a bold and impactful design. New trends and new arrivals are featured on the home page with a combination of brand messaging and full-bleed imagery. The shop pages feature a full product catalogue including the collections of men’s and women’s coats divided by brand. The site is mobile-friendly and all of the sites content can be updated through a CMS so that the client can manage the seasonal product changes and sale pricing. It is a stylish website that matches the quality of the retail experience and provides Janan the added dimension of an on-line store to bolster their sales.

jananboutique.com

Graymatter has developed the following elements for Janan: • brand identity design • corporate stationery • website

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