Capturing the beauty of an historic event space.

Graymatter was engaged to redesign the website to reflect the quality and beauty of the building and event space. We began with a thorough planning phase to understand both the immediate and future need states of The Alderlea. As we embarked on the redesign process, it became clear to us that the brand itself needed to evolve with the site in order to create a congruent brand presentation. As part of the conceptual process, Graymatter recommended that the name be changed from just ‘Alderlea’ to ‘The Alderlea’ to make it more of a destination, and that we implement this new logo design that is more elegant and grand and is suitable for a luxurious wedding or prestigious event.