Performance-Driven Design
United Proactive Performance is an holistic support service that is aimed at maximizing your athletic performance. It encompasses everything from physio, chiropractic and training services that emphasize injury prevention through effective preparation and recovery. They approached Graymatter with the concept of the offering but looked for strategic guidance and execution to develop the brand. We first embarked on developing the brand identity - it needed to be dynamic and energetic and appeal to both high performance athletes and your everyday health enthusiast.
In addition the logo, we developed an 'UPP' moniker and brought to life the 'UPP your game' marketing platform.
We were also engaged to create the eNewsletter templates and graphics that would become a big part of their marketing efforts to attract new clientele. This was rolled out into print ads such as this Triathlon ad which was used to promote their services in a more targeted manner at specific events.
Stepping Up Your Digital Game
Graymatter then designed and developed the website that would showcase their offering and make use of the high-quality photography that they had access to through their work with professional and Olympic level athletes.
https://uppyourgame.ca/
Stepping Up Your Digital Game
Graymatter then designed and developed the website that would showcase their offering and make use of the high-quality photography that they had access to through their work with professional and Olympic level athletes.
https://uppyourgame.ca/ NEXT CASE STUDY >
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