A simple approach to a complex business.
PrivacyWorks as a Vancouver-based privacy consulting firm. They specialize in providing organization privacy solutions that enable them to conduct their business safely and securely. They also offer privacy training to enable individuals and groups to achieve industry accreditation. They enlisted the services of Graymatter to reinvent their brand and establish a brand position that would help separate themselves from their competition. We developed a position of ‘Privacy Made Simple’ with the goal of creating a more approachable brand that would feel less intimidating for people with a limited knowledge of privacy best practices.
Everything that stemmed from this position was designed to be straightforward and welcoming. We began with the new wordmark which was designed in lowercase format with some subtle customization of the letter forms to make it more proprietary. The period at the end of the logo relates to the spherical brand icon that we developed for the brand that encourages users ‘to get the ball rolling’.
An Ecommerce solution that changes the business model.
This versatile icon was used throughout the website to create a unique site design that is not focused on stock photography like so many of their competitors. Graymatter developed a simple yet stylish site that is comfortable to navigate and encourages users to dig deeper. The site is complete with an e-commerce component that enables the users to register and pay for their various in-person or on-line training courses. It is a mobile-friendly site with full responsive functionality complete with a CMS for content management. The response has been extremely positive. Not only did we develop a more contemporary look for the brand, we changed the brand positioning and the way they approach all of their new business opportunities.
privacyworks.ca
An Ecommerce solution that changes the business model.
This versatile icon was used throughout the website to create a unique site design that is not focused on stock photography like so many of their competitors. Graymatter developed a simple yet stylish site that is comfortable to navigate and encourages users to dig deeper. The site is complete with an e-commerce component that enables the users to register and pay for their various in-person or on-line training courses. It is a mobile-friendly site with full responsive functionality complete with a CMS for content management. The response has been extremely positive. Not only did we develop a more contemporary look for the brand, we changed the brand positioning and the way they approach all of their new business opportunities.
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Janan Boutique