Defining a Personal Trainer

Graymatter recently developed the brand identity for Define Me personal training, a company founded by Michelle Pitman. Michelle needed a identity for her business that would be...


Graymatter begins new venture with Sport Testing Inc.

Graymatter recently established an agreement with, the world's leading athlete evaluation company, to design and evolve...

"Graymatter gave us a stylish online presence that has taken our retail business to the next level"

- Cuneyt Gulerce, President, Janan Boutique

"Graymatter's professionalism makes them a pleasure to work with. They are a valuable partner to our organization."

- James Hewitt, Executive Director, International Squash Doubles Association

"Graymatter has been instrumental in the development of our new brand image and the growth of our business."

- Mike Riehm, President, Envirobond Products Corporation

Graymatter is a Toronto-based, full service branding and design firm that has been serving businesses both nationally and internationally, in the retail, finance and sports sectors since 2004. Graymatter takes pride in its ability to deliver strategically sound design solutions and carry the execution through from conept to completion. We combine creative excellence with business acumen to understand an organizations long-term objectives and deliver compelling creative that gets results. We provide a full range of design services that can be organized into three silos – branding, print and web. Within these silos we offer the following services:

Toronto Branding

Creating a successful brand identity starts with understanding the marketplace and the opportunities to fill a consumer need with a differentiated product or service. Establishing a brand image that is unique and proprietary and the consistent application of that image is the key to building brand equity. Graymatter has experience building brands for a wide variety of prominent businesses both nationally and internationally.

Toronto Logo Design

Logo design is a key part of establishing a brand identity as it is often the first consumer touchpoint in your marketing efforts. Graymatter applies its creative diversity to logo design to produce distinct and ownable logos for your business.

Toronto Brand Strategy

Establishing brand positioning at the outset of a project is an important step to branding or rebranding a business successfully. At Graymatter we dig beneath the surface and ask the difficult questions that can uncover opportunities to really connect with your core consumer and build your brand. We offer more than just creative services - we offer strategic consultation with fresh perspectives on ways to grow your business.

Toronto / Cuban Marketing Consulting

Because of our experiences on both the agency and client side, we can leverage our knowledge to help you market your business more effectively. I personally have spent 7 years of my  career marketing in Cuba with Cerveceria Bucanero, so I bring a unique set of experiences to the table that not many people have. With the post-embargo era looming for the United States, I can offer my consulting services to help companies understand the Cuban market and position your brands for success.

Toronto Packaging Design

Good packaging design requires clear and concise communication, impactful visuals and a strong presence on shelf. Having started my career in the field of packaging design I bring a keen eye for developing successful package design. Whether you have an existing package that needs improvement or you are an entrepreneur with a new product that requires a retail presence, Graymatter can help you with your needs.

Toronto Brochure Design

Graymatter can develop branding programs that include such as elements as brochure design and marketing material design. We have experience with page layout and magazine design and can work with you create POS material that gets noticed.

Toronto Point of Sale Design

Create impact at the point of sale with your marketing material. Graymatter can work with you to establish the proper hierarchy of communication that will engage your consumer and lead to purchase. With only a fraction of second to get noticed it is important that your point of sale material is well designed and looks professional.

Toronto Website Design

The importance of a well-designed, intuitive website cannot be underestimated. It is the one medium where your target market is engaging in conversation with you. You need to make sure your web design has a professional appearance and is easy to navigate. At Graymatter, we work closely with you to plan out the most effective site