Spot My UV is an patented UV detection sticker that you apply to your skin to tell you when it is time to reapply sunscreen to avoid harmful sun burns. The innovative product had been garnering a lot of consumer interest and media attention and they recognized the opportunity to maximize sales. They approached Graymatter to develop a eCommerce store for both the Canadian and U.S. markets. We designed and built the online stores on the Shopify platform, giving the sites a clean and modern interface.
Graymatter was later engaged to develop the Spot My UV Pro microsite which is targeted towards dermatologists and other healthcare professionals, giving them a separate store to purchase bulk packages that include retail display holders.
Spotting a Great Online Store
The site is rich in content, providing detailed explanations of how the product works, the company story and media coverage in addition to providing the ability to purchase direct. The site has proven to be a key part of the brands growth strategy and sales continue to increase dramatically month-over-month since the launch of the site.
https://spotmyuv.ca/Spotting a Great Online Store
The site is rich in content, providing detailed explanations of how the product works, the company story and media coverage in addition to providing the ability to purchase direct. The site has proven to be a key part of the brands growth strategy and sales continue to increase dramatically month-over-month since the launch of the site.
https://spotmyuv.ca/NEXT CASE STUDY >
Celestica