NATURALLY GOOD DESIGN. A HARDSCAPING BRAND WITH A CONSCIENCE.

Back in 2001, Envirobond first launched its line of environmentally friendly jointing materials called EnviroStone and EnviroSand. The company that was founded on a chemical-free product proposition long before being ‘green’ was cool. The product grew in popularity with home owners and contractors alike over the first decade of its existence. It was carried in retailers such as Home Depot as an alternative to the harmful polymer based products.

As the company evolved, it developed a new product called Organic-lock. This was a powdered organic binder that could be mixed with crushed aggregate to form a material for trails and pathways that was an alternative to asphalt. It filled a gap in the market and quickly grew in popularity. It became the primary focus for Envirobond, selling in large volumes exclusively to contractors and builders.

Graymatter has been working with Envirobond since 2008, when our company was formed. With a relationship spanning 12 years, you can imagine that we have touched all aspects of its marketing efforts. This includes branding, packaging, brochures, website, print ads, digital ads, trade show booths and more. It has been the true sense of a partnership as our businesses have grown and evolved together.

For the Organic-lock packaging, we were faced with the challenge of developing an intriguing design using only two colours, as the product was to be sold in a heavy-duty paper package with this print limitation. After going through an interesting exploratory exercise, we landed on a design that features the logo running vertically up the left side of the package and the product descriptors and benefits contained in a solid green shape that bleeds over the top of the package to the back panel. It is a simple design that is distinct and impactful.

Staying top of mind with an effective e-newsletter.

This design became the launching pad for a series of marketing materials that carried a consistent tone and feel. This included designing the templates for email marketing campaign that includes regular e-newsletters and webinars. A considerable effort is made by Envirobond to stay top-of-mind with its subscribers. The templates are used to distribute monthly correspondence that highlights the science behind the product as well as showcasing many of the high profile jobs that are completed around the world using Organic-lock.

Staying top of mind with an effective e-newsletter.

This design became the launching pad for a series of marketing materials that carried a consistent tone and feel. This included designing the templates for email marketing campaign that includes regular e-newsletters and webinars. A considerable effort is made by Envirobond to stay top-of-mind with its subscribers. The templates are used to distribute monthly correspondence that highlights the science behind the product as well as showcasing many of the high profile jobs that are completed around the world using Organic-lock.

Graymatter also designed the packaging for Envirobond’s portfolio of consumer-based products. The products are sold in poly bags with a colour coded design that features visuals of the appropriate application, along with its features and benefits. This core line of products has been the backbone of Envirobond’s success, selling in Home Depot’s and other retailers all over the country.

Envirobond has come to treat Graymatter as an extension of their business. We are involved in their marketing meetings and are in touch with their team on a regular basis through their project management software. It is a relationship we value and hope to continue for many years to come.

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