Changing The Fortunes of an MBA Consulting Firm.
Fortuna Admissions is a U.S.-based MBA consulting firm that coaches clients on the preparation of their application to prestigious MBA schools around the world. The coaches are made up of former Admissions Directors from various schools who know the what is being looked for in an application.
Graymatter won an RFP process to design and develop a new brand and website for Fortuna Admissions. The objectives of the exercise were to create a new brand image for Fortuna that more reflective of the progressive nature of their business and to develop a website that would serve as an important tool in capturing sales leads and converting them into clients.
The new logo for Fortuna stems from the idea that the firm enables you to open new doors to most prestigious MBA schools and to life in general. The icon represents an âFâ and an âAâ interlocked in the form of a door opening. The font selected for the Fortuna wordmark is a cross between a classic serif font that are commonly associated with education and post-secondary institutions, and a more modern san serif font. The orange and grey colour scheme were the only element that was retained from their previous logo.
A Robust, Transformative Sales Tool
The site was designed with a modern sensibility that makes it simple to navigate and obtain the information you are looking for. Key call-to-action points were integrated throughout the site to encourage people to make use of the free consultation service. We integrated the inquiry forms and lead acquisition tools with their CRM tool so that data is shared seamlessly between the two elements. It was built to be responsive with a full CMS to allow Fortuna to manage their own updates. The end result is a stunning new website that is highly functional and has positioned Fortuna Admissions as the new digital benchmark in MBA Consulting sector.
fortunaadmissions.com
A Robust, Transformative Sales Tool
The site was designed with a modern sensibility that makes it simple to navigate and obtain the information you are looking for. Key call-to-action points were integrated throughout the site to encourage people to make use of the free consultation service. We integrated the inquiry forms and lead acquisition tools with their CRM tool so that data is shared seamlessly between the two elements. It was built to be responsive with a full CMS to allow Fortuna to manage their own updates. The end result is a stunning new website that is highly functional and has positioned Fortuna Admissions as the new digital benchmark in MBA Consulting sector.
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